Lovisa is the PR and Communication Manager for Samorka, Iceland Energy and Utilities. Samorka is the association of all energy and utility companies in Iceland and member companies are about 50.
Before joining Samorka in 2016, Lovisa worked for the National Broadcasting Service (RÚV) in Iceland for 11 years. Her role at RÚV include being an editor for the radio morning news, a sports reporter, executive producer for election TV and producer and content manager for entertainment programs on TV, radio and online related to The Eurovision Song Contest. Lovisa also did 5 years as a marketing consultant at Birtingahúsið.