Lovisa is the PR and Communications Manager for Samorka, Iceland Energy and Utilities. Samorka is the association of all energy and utility companies in Iceland and member companies are about 50. Before joining Samorka in 2016, Lovisa worked for the National Broadcasting Service (RÚV) in Iceland for 11 years. Her roles at RÚV included: Editor for the radio morning news, sports reporter, executive producer for election TV, and producer & content manager for entertainment programs on TV, radio and online, related to The Eurovision Song Contest.
Lovisa also spent 5 years as a marketing consultant at Birtingahúsið.